Twitter launched “Blue for Business” last week along with the relaunch of Twitter Blue. At that time, the social network provided companies with a golden tick. Now it offers some more details.
With Blue for Business, Twitter is also providing an additional badge — see our guide to ticks and badges — that helps organizations identify brands and people associated with them.
Twitter’s product manager Esther Crawford said the social media platform is launching a Blue for Business pilot program with select companies. The company plans to expand this to more organizations next year, Crawford said.
Those with Blue for Business also receive a small badge next to their profile display name, showing others that they work with the named organization. For example, you may see a square Twitter badge next to Crawford’s display name.
We’re piloting Blue for Business, so starting today you’ll see company badges on select profiles. We will be expanding the program soon and look forward to adding more companies in the new year!
— Esther Crawford ✨ (@esthercrawford) December 19, 2022
Brands, media houses and others now have a square profile picture instead of the round one, allowing for another clear distinction. However, it’s not clear if the square profile picture is part of the Blue for Business package.
Twitter hasn’t revealed details on how much it will charge for Blue for Business and what other benefits it may bring, but claims that “a business can link any number of its affiliates, businesses, and brands to its account.” “.
The company said organizations, media houses and sports teams can use this feature to link the accounts of their employees, journalists and players.
“By creating this connection, we enable companies to build networks within their own organizations – on Twitter. Businesses can affiliate their leadership, brands, support handles, employees or teams. Journalists, sports team players or movie characters can all be connected,” Twitter said in a blog post.
While identifying affiliated brands and employees is a good feature for businesses, they would like many other benefits from this plan.
Twitter has had a roller coaster ride in the last 48 hours. The company implemented a terrible policy that bans links and handles to other social networks like Facebook, Instagram, Mastadon and even link-in-bio tools Linktree and lnk.bio. After suffering backlash regarding this, Twitter quickly deleted tweets and the policy page detailing the announcement. On the other hand, Twitter boss Elon Musk conducted a poll asking people if he should step down as CEO – and 57% of people voted in favor.