December 4, 2022

Eureka News

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Talaingod hopes its coffee’s unique aroma will attract tourists

2 min read

Davao City—The tribal town of Talaingod in Davao del Norte is banking on its unique coffee product, which state and local governments would promote and market to attract more tourists to the area.

City manager Clifford Libayao said Talaingod’s coffee has its own “unique aroma,” which may be due to the city’s topography.

“I think what makes our coffee more distinctive is actually our altitude here in Talaingod because we have a good altitude here in Talaingod. I think that makes the coffee in Talaingod of good quality.”

Libayao said he plans to link the city’s coffee production with the tourism industry and expand the market of local coffee producers.

He said Talaingod has about 1,700 hectares of coffee farms scattered in different areas of the municipality. He noted that the land area of ​​Talaingod is “broad enough to [meet] the growing demand for Talaingod coffee.”

Talaingod is 112 kilometers north of Davao City. Members of the Ata Manobo tribe make up the majority of the city’s population.

The Davao del Norte branch of the Department of Trade and Industry (DTI) has drawn up a plan to position Talaingod as the province’s coffee corridor.

“If you want to invite people to Talaingod, we really want them to visit Talaingod in person and get a taste of their coffee so we can emphasize that this is Talaingod,” the DTI said.

Initial discussions have been held with local tourism industry stakeholders in Talaingod to promote coffee production by Ata Manobo farmers organized in a popular organization who grow Arabica and Robusta varieties. The Talaingod Coffee Growers Association (Tacoga) has the youth and women of Ata Manobo as its production team.

Romeo L. Castanaga, provincial director of DTI-Davao del Norte, said Talaingod needs the branding and promotion of its coffee, which is produced by indigenous peoples. He said Talaingod has yet to “grind a significant amount of coffee to compete with the established growing areas in Mindanao.”

Castanaga said the taste of Talaingod coffee is its competitive advantage. “The market is really waiting for Talaingod coffee.”

He said Tacoga received productivity training and a shared service facility. A joint facility is a support mechanism offered by the DTI to farmers and other community organizations.

The DTI also enrolled Tacoga members in the DTI Rural Agro-Enterprise Partnership for Inclusive Development and Growth Project “so they have a sustainable market for their coffee.”

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