©Reuters. FILE PHOTO: A Peloton exercise bike is seen after the opening bell rang for the company’s IPO at the Nasdaq Market location in New York City on September 26, 2019. REUTERS/Shannon Stapleton/File Photo
(Reuters) – Peloton Interactive (NASDAQ:) Inc will start selling its exercise bike and other fitness accessories on e-commerce giant Amazon.com Inc (NASDAQ:)’s UK platform in a bid to counter the slowdown, sources said on Wednesday .
The move by the company, which has embarked on a cost-cutting plan to reach profitability, follows a similar sales spurt at Amazon in the United States in August.
Peloton will also be launched in Amazon’s German store in the coming weeks, the company said.