February 7, 2023

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Musk announces gold, gray and blue badges for Twitter accounts

(FILES) The Twitter logo is seen in front of their headquarters in San Francisco, California in this file photo taken on October 28, 2022. (Photo by Constanza HEVIA / AFP)

SAN FRANCISCO, United States (AFP) – Twitter’s billionaire Elon Musk announced on Friday that the platform would introduce different colored badges to differentiate between accounts.

“Sorry for the delay, we expect to launch Verified next week on Friday,” he tweeted.

“Gold check for corporations, gray check for governments, blue for individuals (celebrity or not), and all verified accounts are manually authenticated before the check is activated.”

In another tweet, Musk said all verified individual accounts would have the same blue tick, but some might eventually display a “secondary small logo showing they belong to an organization if verified as such by that organization.” “.

The Tesla and SpaceX boss’s suggestion that users can pay to be “verified” and get a blue badge on their profiles has caused confusion since he took over the social media giant last month.

Musk proposed a $8-per-month subscription fee so users could get the blue check — which was previously free but reserved for organizations and public figures to avoid impersonation and misinformation.

The initial launch of Musk’s subscription plan in early November quickly went south, with many accounts paying for the blue check and then posing as world leaders, celebrities, or corporations.

In response to the backlash, Musk initially pushed back the launch date to November 29 before delaying it again. It now looks like the feature will launch on December 2nd.

Musk has said he wants to charge users for subscriptions to the social media platform to diversify his revenue streams. Twitter currently depends on advertising for 90 percent of its revenue.

Several big brands have pulled out of advertising on the platform since Musk bought it over concerns that his promised relaxation of content moderation could open their businesses to being associated with objectionable content.

According to the NGO Media Matters, half of Twitter’s top 100 advertisers have announced that they are suspending or “appearing to have suspended” their spending on the social network.

© Agence France-Presse