November 27, 2022

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Instacart vs Amazon Fresh: Which is Better and Cheaper?

6 min read

Are you looking for a grocery delivery service and wondering the differences between Instacart and Amazon Fresh? Here’s what you need to know about these two popular delivery services when making a decision for your family.

Getting your groceries is now easier than ever! While you used to have to go to the store and pick up goods yourself, new services have appeared in recent years. Now you can do your grocery shopping in just a few clicks and have everything you want and need delivered right to your door.

Not sure which grocery delivery service is right for you? Here’s a look at Instacart vs Amazon Fresh and what you need to know about these two services. Hopefully this information can help you decide which app is best for you and what to do next when you need groceries.

What is Amazon Fresh?

In first place is the world-renowned giant Amazon. Amazon Fresh is a subsidiary of the delivery company and deals in groceries, everyday items, local favorites and more. You can browse through the wide range of goods on the official Amazon website.

What is Instagram?

Instacart has been offering grocery delivery and pickup services since 2012. Rather than stocking goods itself, it sources all of your groceries from local grocery stores and businesses.

Every order you place on the site is assigned to a shopper who will deliver your groceries by the set date.

Instacart vs Amazon Fresh

Now that we’ve covered the basics of these food delivery services, let’s talk about their individual characteristics, such as membership benefits, merchandise availability, and other factors. All of this can help you decide which service is best for you: Instacart or Amazon Fresh.

Membership Details and Benefits: Amazon Fresh vs. Instacart

Let’s start by looking at Instacart vs Amazon Fresh membership costs and benefits.

Amazon Fresh membership

Amazon Fresh was originally separate from Amazon, but is now free with an Amazon Prime membership. Members can subscribe to this membership for $14.99 per month or $139 per year.

Users with a valid SNAP EBT card get free access to Amazon Fresh. This includes access to Amazon Fresh and free delivery on orders of $35 or more ($50 or more in NYC). It also offers free delivery on Amazon grocery orders of $25 or more with no minimum spend for Prime members.

With Prime membership, you get free shipping on all your Amazon Store and Amazon Fresh products. You also get exclusive deals that Amazon offers as they have a partnership with Whole Foods.

You can also enjoy Amazon Pharmacy’s free two-day delivery of prescriptions and a free membership to Amazon Prime videos, music and books. This is a huge collection of TV shows, millions of songs, thousands of e-books and much more.

Recommended: Cheapest Groceries List: 47 cheap groceries to buy when money is tight

Instacart Membership

Instacart offers a membership for $9.99 per month or $99 per year. With an Instacart Express membership, you get free shipping on orders over $35 and don’t have to deal with additional fees.

Additional fees such as busy pricing occur when buyers receive a large number of orders and charge a premium on top of the usual amount.

Customer Support: Amazon Fresh vs. Instacart

When you have a problem, need to make a return, etc., which grocery delivery platform has better customer service?

Amazon Fresh support

Amazon Fresh offers live customer support and is usually able to resolve all of your questions regarding grocery orders, shipping times, etc.

You can also provide details about your issue and a customer representative will contact you regarding refunds or resolution of your issue.

Instacart support

Instacart has a direct hotline at 1-888-246-7822 as well as email support at [email protected]

You can also chat with your designated buyer for a more personalized experience as they complete your order in real-time.

Delivery times: Amazon Fresh vs. Instacart

Next, how long can you expect to wait if you’re using Amazon Fresh or Instacart?

Amazon fresh times

Amazon Fresh has a two-hour delivery deadline for most of its goods. To be eligible, you must meet the minimum order requirement or have a Prime membership.

Need faster delivery for orders under the $35 minimum? Get delivery in 1 hour for a fee of $10 or in 2 hours for a fee of $6.

Pick-up of orders is also possible in some cities. This is a free option, but you must make your way to a Whole Foods pickup location.

Instacart times

This service offers free two-hour delivery on orders over $35. Orders below this minimum have a fee starting at $3.99 (which may increase if you are not an Express member).

They can also charge pickup fees and separate fees for orders that include alcohol.

Product availability: Amazon Fresh vs. Instacart

When you order groceries, you want to be sure you’re getting the things you want. Let’s look at product selection on Instacart vs. Amazon Fresh.

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Amazon Fresh Selection & Locations

Amazon Fresh has almost everything you can buy at your local Whole Foods. This service is mostly available in urban areas and cities, with a slightly smaller reach than Instacart. To see if you are eligible for delivery, you can enter your area zip code on the Amazon website.

Also, the discounts offered only apply to WholeFood’s 365 Everyday items. In addition, you can also get exclusive discounts for Prime members or occasional special offers.

Instacart selection and locations

In terms of availability and variety, Instacart offers much more and works with a large number of stores. These stores include Walmart, Costco, Sam’s Club, CVS, and Kroger to name a few.

Instacart operates in more than 5,500 cities across the United States and generally has a wider reach than Amazon Fresh. They also offer special offers and coupons.

Recommendation: What is the cheapest grocery store? 10 cheap grocery stores in the ranking

Pricing: Amazon Fresh vs. Instacart

Amazon Fresh prices are typically 10% to 30% cheaper for packaged goods. Otherwise, Amazon Fresh prices are usually the same as Instacart.

Both Instacart and Amazon Fresh have the discretion to price their items above store prices.

User Experience: Amazon Fresh vs. Instacart

Are these services easy to use? If you’re new to grocery shopping apps, this might be a relevant question.

Amazon Fresh UX

Amazon Fresh will be extremely easy to use for users who already have experience browsing the Amazon Store. The whole process is similar. You can easily add or remove items from your shopping cart, apply discounts (if any) and make payments.

Instacart UX

This grocery delivery service also uses a similar interface with options for bulk shopping and a separate tab for pickups. Users can shop from their favorite stores or from a general category. Overall it is very easy to use and place orders.

Instacart vs Amazon Fresh: Which is Right for You?

Now that we’ve discussed the differences between the two services, let’s decide which one is best for you.

First, if you’re already an avid Amazon Prime user, it might make sense to stick with this platform. The benefits of Amazon Prime membership encompass so much more than what Instacart Express membership offers. Amazon Fresh also manages to offer lower costs on some of its products.

However, if you want more variety in your product choices, Instacart is your best bet.

If you love shopping and comparing prices, you can sign up for both Instacart and Amazon Fresh. Then place your order depending on what you want to buy that day.

However, not all services are available in all areas yet. Check with the grocery delivery service for availability in your area before placing an order. No matter what service you order from, be sure to tip your delivery driver. If you’re not sure how much to tip here, you can review Instacat’s tipping policy. These drivers work hard to bring everyone what they need.

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