December 4, 2022

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Elon Musk says Twitter’s new multicolor review will launch next week • Eureka News Now

2 min read

After Elon Musk screwed up the initial launch of Twitter’s “Power to the People” verification system, Elon Musk said the social network will be tentatively rolling out a new multi-color verification system next week.

Twitter’s owner said companies will get a gold tick under this program, government officials a gray tick — likely similar to the “official” tick currently being tried with some prominent accounts — and the blue tick will be dedicated to individuals, too if they are not celebrities. That would mean using the blue tick with old verified accounts and people buying Twitter’s new $8 a month paid plan.

Musk added that the company aims to manually authenticate all verifications before the new verification system goes live. It’s not clear what he means by that, as Twitter Blue subscribers get a blue tick. Not only that, but Twitter’s reduced workforce will be under pressure to manually review every verification to avoid identity theft or spam.

Sorry for the delay, we expect to launch Verified next week on Friday.

Gold check for corporations, gray check for governments, blue for individuals (celebrity or not), and all verified accounts are manually authenticated before the check is activated.

Painful but necessary.

— Elon Musk (@elonmusk) November 25, 2022

Earlier this month, Musk paused the revamped Twitter Blue program and said it would resume 11/29. This week, however, the Tesla CEO put that plan on hold pending “a high level of identity theft prevention.” Notably, this was the first time he spoke about using multiple colors for verification.

He hasn’t indicated if this new verification scheme will happen concurrently with the rollout of the Twitter Blue relaunch. It’s likely that this verification restart will currently apply to existing verified accounts, businesses, and government officials — and not to paying subscribers.

Twitter has taken another step to stop spam and fake accounts as Twitter Blue finally relaunches. Last week, the company changed its terms so that newly created accounts must wait 90 days from the account creation date before they can purchase a Twitter Blue subscription.

When Musk-run Twitter first rolled out the new verification program on Nov. 9, many accounts began impersonating brands, athletes, and celebrities. That prompted Twitter to shut down the project immediately. Now he is taking all possible measures to avoid renewed chaos.

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