Elon Musk has completed his takeover of Twitter and he has big plans for the platform. In the short time he’s been at the helm of the platform, he’s promised things like a new verification system, an overhauled subscription program, and better monetization for creators.
Musk has a knack for announcing these features on a whim via Twitter. But it’s hard to know in what form and when they would make their way to release. So here’s a handy list of things Musk has announced that will appear on Twitter:
After the Twitter acquisition was the first product change Musk announced Revision of verification System. Days later, he released more details, including new features for the Twitter Blue paid plan. According to Musk, the new system will cost $8 per month and will include less ads, priority on replies (something verified handles get through the “Verified” notification channel), mentions and searches, and the ability to post longer videos. Currently, paid users can post 10-minute videos, and other users have a two-minute, 20-second video time limit. The company has already experimented with things like moving the “Verified Notifications” tab so that it appears as the default screen on the notifications screen. While the new Twitter Blue plan will cost $8 in the US, Musk has announced that he will adjust pricing for different regions based on purchasing power parity. In a reply to a user, he also said that the revamped subscription will be rolling out in India by the end of the month. This means that Twitter will soon be expanding Twitter Blue beyond its existing markets – the US, Canada, New Zealand and Australia. Musk also pushed the Twitter Blue team to work on a better video experience. He said that with the new paid plan, users will be able to do that Upload 42 minutes of video in 1080p resolution. The Tesla CEO said the platform is working on the removal also the 42-minute limit. The new Twitter CEO said the company is working on it append long text to the tweet. This announcement is strange given that the platform debuted Notes, its long-form content program, in June. As part of this test, a number of writers from the US, Canada, Ghana and the UK were given access to tools for writing long posts. A Twitter employee who was part of a mass layoff at the company pointed out that Musk fired the team that developed and shipped the Notes feature. The Twitter CEO said the platform’s search reminded him of “Infoseek in ’98” and wanted to correct the experience. But we don’t know what improvements to expect.
Searching Twitter reminds me of Infoseek in 1998! This gets a lot better pronto too.
— Elon Musk (@elonmusk) November 5, 2022
In his brief tenure as head of the social network, Musk has promised to introduce better payouts for developers. In a response to YouTuber Marques Brownlee (MKBHD), he claimed that Twitter could become an S-tier (super-tier) network. In another tweet, SpaceX’s CEO said he can hit 55% share of YouTube advertising revenue with creators. But that revenue might not be significant if the big ad spend doesn’t throw a lot of money at the platform.
trust and security
Aside from announcing a slew of product changes, Twitter’s new boss is also making some important policy decisions. However, it is unclear when these rules will come into effect and how they will play with various international laws.
Shortly after taking over Twitter, Musk said the company would be formed a content moderation council that will make people share different views. There is currently no clarity on who will take part in this council, how many members it might have and what kind of powers it might exercise. Notably, Twitter already has a Trust & Safety Council made up of more than 100 organizations, but members are unsure if there is a future for them. After a slew of accounts changed their account name and details like profile photo and bio to mimic Musk, the billionaire said Twitter Blue users must not impersonate anyone unless they state it is a spoof account. He pointed out that accounts violating the rules will be permanently banned. He added that any name change would cause accounts to temporarily lose the verification mark. There are currently no written rules on this, so we don’t know how it will work in practice and what policies parody accounts may need to follow.
Any name change will result in a temporary loss of the verified tick
— Elon Musk (@elonmusk) November 6, 2022
Musk has also promised to make changes to Birdwatch, Twitter’s crowd-sourced fact-checking program. But he just said it’s going to be renamed “Community Notes” — and Jack Dorsey didn’t like that.
All of these changes have very strict deadlines, so it is not surprising if these changes are not rolled out in the promised time frame. We’ll keep this piece updated to keep track of those promises.
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